The ATI Comms Team Organizes Media Filed Visit

The Ethiopian Agricultural Transformation Institute (ATI) Communication team organized a successful media field visit for journalists drawn from various mainstream, public, and independent media outlets on January 15,2026 in East Shewa and Arsi Zones. The visit followed a comprehensive media briefing held at our headquarters on January 14, 2026, during which the Institute’s major programs, strategic priorities, and impactful initiatives were presented. The field visit was designed to provide journalists with firsthand exposure to the practical implementation and outcomes of these initiatives.

During the visit, media representatives toured our flagship Agricultural Commercialization Clusters (ACC) in the Lume area of the East Shewa Zone, Oromia Region. These clusters bring farmers together to enhance productivity through the application of modern agricultural technologies, including pressurized irrigation systems, improved seed varieties, and mechanization.

Journalists observed how farmers are increasingly adopting climate-smart agricultural practices, not only to improve household food security but also to contribute meaningfully to national agricultural productivity.

The media visit also highlighted complementary initiatives, including digital agricultural kiosks, one-stop agricultural service shops, avocado, banana, and tomato clusters, as well as youth-led poultry farms supported by the Mastercard Foundation which aimed at promoting dignified employment for young people in East Shewa.

In addition, journalists visited Galema Mechanization Center in Assela to observe the Institute’s efforts in establishing mechanization centers that provide farmers with accessible services such as plowing and harvesting, thereby improving efficiency and significantly reducing post-harvest losses. We remain firmly committed to empowering smallholder farmers, supporting their transformation into competitive agribusiness enterprises, and enabling them to play a central role in the sustainable transformation of the agricultural sector.